As we all know Instagram is an effective platform, especially for eCommerce brands. It offers a lot of marketing potential, attracting new customers, and conversions. When eCommerce owners use Instagram to its full potential and play their cards right, their sales can skyrocket.

Instagram has come a long way since 2012, it offers multiple features and functionalities that favor users. It was just a simple photo-sharing platform without any extra features and only 50 million active users in a month. Safe to say, it gained a lot of popularity during these years and has crossed a whopping 1 billion active users per month now.

Now all you need is a clever marketing strategy that will help you scale your online presence and add up to your eCommerce sales. In this article, we will discuss the most used and easy strategies that will not only boost your conversions but also outgrow your business.

Instagram strategies that to boost your eCommerce business

By creating an effective and result-driven Instagram strategy you can reach a large number of users. This platform helps you with customer acquisition and gives your valuable leads. You can also build a community of loyal followers, show them products, and in return garner their feedback.

Let’s look at some of these marketing strategies that will boost your eCommerce sales through Instagram.

Create content, schedule, and engage

Make sure that your content is of great quality and consists of the required keywords and hashtags. With better content, you get more engagement and interaction. Once you have the perfect content, schedule it. Find the best time to post on Instagram and post on that time consistently. You can do this more efficiently using a social media management tool that can schedule your content in advance.

After posting engaging content, ensure that you interact with your audience. Reply to all the comments and start up conversations with your followers.

Embed Instagram feed on the website

Use social media aggregator platforms like Taggbox to collect User-generated content (UGC) from Instagram and embed instagram feed on website. You can create widgets using various connection types like hashtags, mentions, etc.

Display authentic content and showcase authority in the market. Such unfiltered and raw content that your existing customers post on Instagram can be beneficial in encouraging users to informed and favorable decisions.

Figure out what works best

As an eCommerce brand owner, eliminate every strategy that does not bring any results. Work out what goals you are targeting and work up a plan accordingly. Create conversational posts, use compelling CTA, promote the content of other brands around your niche, and much more.

Start product tagging

To offer a clear CTA, tag your products. This way you deliver a simplified purchase procedure further tapping into the users’ impulsive purchase behavior. Tagging products is one of the best marketing tips to transform your simple Instagram profile into a sales channel.

Level up your hashtag game

Hashtags are powerful, so ensure that you add relevant hashtags in your posts for better reach. You can attract new clients, make yourself discoverable, and much more. Make a list of all the relevant hashtags and use them effectively avoiding stuffing them.

Utilize UGC and run contests

Make your followers feel special by giving them extra attention. Build a community by UGC, run hashtag campaigns, contests, etc. to gather users’ content and leverage it on your stories and posts.

Recruit influencers

Recruiting influencers who post content around your niche can be your best bet. They can post their honest reviews about your product and influence their followers. By getting yourself featured in their stories and posts you also gain followers.

Take advantage of analytics

Always make sure you check the analytics carefully. You get an in-app analytics feature on Instagram. You can use this information to update your content and increase engagement.

You can also check when most of your audience is active using the analytics feature and schedule posts accordingly for maximum reach.

Leverage story highlights

As we all know Instagram stories vanish after 24 hours. To keep them on your profile for a longer period, you can turn them into highlights. Moreover, you can create various categories and add similar content to them to make it easier for users to find specific content.

Make the buyer journey effortless

Now that you are sharing quality content and getting desired engagement. But how can you boost sales? With high engagement, comes brand visibility. But, to have sustainable growth you need to smoothen the buyers’ purchase journey.

Make your landing pages mobile-friendly, leverage location features, showcase products in an appealing way, and use third-party tools to embed product-specific UGC. track sales, maintain brands’ scent, and get your users to finalize their purchases.

Summary

So here are the best Instagram marketing strategies that will help you outgrow your expectations. The beauty of using Instagram is that it does not demand a lot of budgets and allows you to boost eCommerce sales easily.

Use these mentioned strategies, keep measuring them, make the necessary updates, and enjoy selling through Instagram.