Since the dawn of time, recommendations and positive reviews have been a wonderful way to boost business performance, generate new leads and spread the word about the services a business provides. After all, reputation is everything, and though it only exists as a concept in the minds of your customers, it must be guarded at all costs.

A business without a reputation is hardly a business at all. This rings doubly true today since reputations are built and broken on the internet, but it’s also true that getting reviews has never been so easy. Here’s how you can get more positive Google reviews to skyrocket your reputation.

Before we start

There are certain policies and guidelines which need to be followed in order to qualify for Google reviews. First and foremost, you must agree to Google’s terms of service and adhere to them. This means that instead of providing any incentives, you should check to determine if your clients seem to have had a good or bad experience.

Your business also needs to have a location on Google Maps, which will give you access to a Google Business Profile, through which you can get reviews. The profile also needs to be verified, and once that’s done, you’re good to go.

No substitute for excellence

There really is no substitute for a service well done, and thankfully, it rarely goes unrewarded. If you keep the services your business provides to a standard of excellence, customers will inevitably find themselves wanting to spread the word. Do this long enough, and you will gather reviews in an organic way in no time.

On the other hand, part of providing excellent service is caring about your customers, so don’t hesitate to ask them directly and let them know their opinion matters. However, timing is important here, so be sure to ask them while their impressions are still fresh.

Reviews have never been so easy

Once your Google Business Profile has been set up and you’ve done a Google My Business audit successfully, you ought to leave a Google My Business review link on your website. Search for your business via the place ID search engine, and copy the signature ID designated to your business address by Google.

After that, place the ID embedded into a link on your page. In addition, you’ll want to add a pop-up or a compelling call-to-action for your customers through which they can easily and effectively leave a review. Another place where a Google reviews link can be exceptionally useful is a newsletter. In this context, asking for a review is part of the larger content mix within the newsletter and should be subtly embedded.

Finally, you can easily get a review simply by asking for it via mail or a follow-up. Just make sure it’s convenient for the customers. Avoid begging, sending long emails or making it too formal. Also, remember to personalise the email to your specific customer, as it is an important part of their customer experience and will help you in the long run.

Decisive reaction

Responding to reviews, both positive and negative, is a great way to build the reputation of someone who cares about their customers, which is at times half the battle. This way, you show your customers that you care and your potential customers will keep in mind that you won’t leave them hanging. This helps build trust and strengthens the relationship between the business and its customers.

A common misconception is that communication with a customer is done once they leave a positive review. Think again. Those leaving a positive review will expect you to reply, and rightly so, you owe them thanks and should show them how much you value them. This can increase your chances of turning an odd customer into a regular one.

Likewise, negative reviews should also be addressed. Not replying to them might seem like you’re ignoring them, which can shatter your reputation. Make sure to respond in a timely manner and address the questions and concerns of dissatisfied customers. Their opinions and issues are your opportunity to grow and learn, so don’t waste it.

Final thoughts

Google reviews are an integral part of converting leads into customers and improving your website ranking. The more quality reviews you have, the more likely potential customers are going to consider your business as a viable option. Reviews are the building blocks of trust both for Google and your prospects and should not be underestimated. They help your business achieve lasting results and credibility.