It’s no secret that demand for video technology has increased drastically in the last couple of years. As one of the most engaging forms of content, video has transformed the marketing landscape, changed the way we communicate among one another, and even paved the way for better overall employee safety. For the most part, companies investing in video for the first time right now are focused heavily on the areas of marketing and collaboration. However, video technology is capable of delivering more than most people realize. This versatile technology can actually be used to drive a range of powerful results for your business, provided you have the right strategy in place. Here are some of the best ways you can leverage video in your company to see results going forward.

Improve Your Fleet Tracking

Monitoring your fleet vehicles is one of the most important things you can do to ensure your business remains efficient and productive. While there are various ways to enhance your fleet tracking strategy, one of the most effective options involves adding your own video technology into the mix. A Network Video Recorder, or NVR camera can help you gain insights into your site’s operations, so you can take intelligent steps to improve security, safety, and performance. There are various different NVR solutions available on the market, including options which come with included cloud storage, high performance cameras, and even remote access to the most important footage you need to monitor. It’s definitely worth looking into an NVR camera system if you’re already managing a fleet.

Enhance Security

Video has been a core component of the security ecosystem for businesses for a number of years now. CCTV cameras and similar tools have become increasingly intelligent recently, to help businesses protect more of their assets from theft and damage. You can even get camera solutions which provide different members of staff with access to specific resources based on biometric scans of their faces, eyes, fingerprints, and other personal details. With cloud storage solutions to help you keep track of all of your video data in one location, and tools which can immediately dial out to emergency services in the case of an incident, you can rapidly enhance the security standing of your business with the correct video system.

Update Your Marketing

Marketing is one of the key areas where video has begun to gain more attention in recent years. Many professional marketers are now using video to connect with their customers and share information about their products and services. What’s more, videos have directly increased sales for companies. There are dozens of ways you can get involved with video technology to enhance your marketing strategies, from creating how-to content for clients, to creating demonstration videos to show off your recent products and services. You can even create courses and webinars to sell to your audience, or as a way of collecting leads for your pipeline.

Enhance Employee Training

As the business world becomes increasingly complex, the skills employees need to thrive in virtually every industry are evolving all the time. Unfortunately, you need to ensure a smooth onboarding experience and providing team members with in-person training opportunities isn’t as easy as it once was. With remote and hybrid workers joining the business from different locations all over the world, companies are turning to video for a solution. Video technology allows companies to record and distribute important employee training and educational tools throughout the entire business landscape instantly. Some companies are even leveraging the power of video to help with things like onboarding new staff members into the business environment when they’re expanding their team.

Power Collaboration

Finally, with video conferencing systems, web cams, and similar tools, businesses can leverage new ways for their team members to connect, collaborate, and share information in the digital world. This concept has grown increasingly important in recent years, as more organizations have begun to embrace the concept of hybrid and remote working. Today’s intelligent conferencing tools can make it quick and easy for team members to engage in valuable and efficient meetings, while sharing content in real-time. The right solutions can even use artificial intelligence as a way of tracking important metrics about engagement.