Facebook (stylized as facebook), a flagship service of the namesake company Facebook, Inc., is an American online social networking founded by Mark Zuckerberg, along with fellow Harvard College students. Launched on February 4, 2004, Facebook membership was initially limited to Harvard students. Since 2006 it allowed individuals beyond the college to become a registered user of Facebook.
Facebook can be accessed from various devices, such as personal computers, smartphones, and tablets. After creation of their profile, users can post different content forms or multimedia – text, images, audio, animations, or video. Users can also use various embedded apps, receive notifications of their Facebook friends’ activities and activities of the pages they follow, join common-interest groups, and buy and sell items or services on Marketplace.
Facebook has about 1.56 billion daily active users, which is five times the population of US and about 20% of the world population. Thus the social influence attainable through peer effects, referrals, e-commerce business, customer relationships, reputation, and brand awareness, just to name a few, is unimaginable and impactful.
Facebook’s tools cater to the business which wants to establish an authentic relationship with their audience. It enables marketers to create and distribute quality content which is helpful for the users. Facebook Pages are the portal for businesses to market to this ethical maze of users. A Facebook page creates a public and social presence that allows the fans and followers to “like” the brand, cause, business, organization, or celebrity. For instant popularity you can also find the list of sites to buy facebook page likes at ReviewsXP.
Given henceforth are a set of 5 effective and lucrative ways that will guide you to succeed at Facebook marketing:
Set and address your goals
The very first step, and perhaps the most crucial, for your Facebook marketing strategy must be setting the right goals to make sure that you cater to your specific needs. There is no one-size-fits-all Facebook marketing strategy but it is the smartest idea to chalk out your idea, determine goals which are attainable, relevant, time-adhering, measurable and specific so that you can adjust your Facebook marketing strategy accordingly.
It is also a significant measure to keep a track of the pace with which you accomplish your goals. For instance, instead of right away approaching for brand awareness, you can set up a small goal or target of gaining 1000 followers for your Facebook page because it is attainable, specific, tracked and measured, time-adhering, and realistic. Once, the goal is achieved you can move on to attain greater goals.
Pinpoint target audience
Comprehending your current audience breakdown and pinpointing at a particular group of audience is essential is determining which Facebook marketing strategies you should employ and how. Spend some time understanding and getting familiar with your own Facebook demographics using either your Facebook Page Insights or a third-party tool.
When you have a basic idea of who your target audience is, you can start structuring an audience in Facebook Ads Manager. When you create a custom audience, Facebook provides you with a list of options to choose from to create your audience. Some custom audience options include targeting people who have visited your website, people who have previously engaged with your Facebook page, and more. Reaching a greater audience sounds appealing but you should filter your audience to the most qualified people.
Facebook tools such as Facebook Audience Insights is a lucrative tool to conduct research on the demographics of your competitors’ followers. This will give you a start from which you can create your own unique target audience
Plan engaging content
Now that you have your goals and target audience sorted, you can begin making and uploading content on your Facebook page. As a strategy, it is recommended to plan your posts in advance and maintain a consistent posting schedule.
This will enable you to diversify your content, plan upcoming events and maintain consistency. Planning way head time is also crucial because it gives to ample time in hand to only make high-quality content. It is always a good idea to use a form of multimedia in your posts as they receive more than twice the engagement than those without them.
Here are some basic tips for selecting the right form of multimedia:
- Bright and high-resolution images and videos are vital.
- Avoid sleazy stock photos.
- Make sure your video conveys the right message both with and without the sound.
Aside from the preceding tips, you must make sure that the written texts included in your post are short and crisp as people have finite attention spans.
Determine Facebook ads strategy
Advertising on Facebook is simple, but not easy. You have to productively build your brand and exhibit it with ads. Your ad campaigns must primarily be pivoted to two things: cost effectiveness and relevance. Next, it is essential to fixate on the pieces on content that you think are worth advertising in front of a mass audience.
Mentioned below are few aspects you ad content must include that cannot be overlooked:
- It must have relation to your brand and should effectively demonstrate of your product/service.
- The ad content must drive an action which goes back to your Facebook goals.
- It must maintain the same tone across your entire Facebook page and business in general.
Facebook ad contents are compressed between your feed which means that they are seen often. It is always a necessity to update and repurpose your ad content every week or two. The whole idea is to direct traffic to a specific site or purchasing page, thus the requirement of a fresh, crisp and engaging content.
Maintain captivating timing
Facebook algorithms tend to make it a challenge for businesses and organizations trying to find an ideal time to post. On a very standard note, it is safe to avoid late-night and early-morning posts. You can use the data from your Facebook Insights Page to understand what types of posts do better during different times of the day, when your followers are online, and which posts are the most engaging. By monitoring your optimal post timing, you have an edge over your engagement.
With these aforementioned steps in hand and a regular tracking and analyzing of the result they yield, you can plot your Facebook marketing strategy relatively easily and have an assurance for its outcome.