Today’s online landscape has changed massively. And it is influenced by the fast-moving technology market. That said, business owners and newbie entrepreneurs have a wide variety of online marketing tools that they can immensely benefit from, such as the social media marketing services by Impressive Digital.

With numerous options available, making the right choices can also get overwhelming while selecting the best digital marketing tools. If this sounds familiar to you, then you have nothing to worry about. Here is our list of the best digital marketing tools that will keep your business afloat in 2021 and beyond.

Read on to learn more!

Structured Data Testing

Suppose you are integrating and supporting structured data on your business website. In that case, you can use the digital marketing tool of structured data testing to do its job, which is to test data with a single click of a button. You can use this digital marketing tool to ensure that your website pages are thoroughly and accurately marked up. Besides, you can also better understand how and what kinds of schema your industrial competitors are currently using and how you can do better than them.


Frase is a once-in-a-lifetime digital marketing and SEO content optimization tool that all successful marketers have in their pockets. This tool successfully integrates AI (Artificial Intelligence) that helps digital marketers increase their website traffic by increasing their search visibility. Besides, this must-have digital marketing tool is also used to improve one’s current website content or write new content.

Understandably, content research is a time-consuming task, and Frase can make it easier by generating a smart outline for nearly all subjects that exist on the global web. This digital marketing tool can also provide SEO and digital marketers with a substantial list of FAQs, topics, and informative facts related to a subject or product.

Google Analytics

For anyone who wants to land the right spot in SERPs, they know that Google Analytics is efficient and one of the best choices of digital marketing tools. As compared to other tools, this digital marketing tool appears to be slightly more advanced. However, if you use this tool to its full potential, you will gain a better insight into how successful businesses are making efficient and highly successful use of this tool.


InVideo is an online video editor that helps users create and edit videos. Videos have always been a top source of information for search engines and help webpages and websites rank higher on SERPs. This video editor offers a feature-packed platform where you can optimize your videos with texts, audio files – music and original tracks, images, GIFs, and many more elements as per your requirement. The best part of using this video editor is its templates. InVideo has 5000+ handcrafted templates that suffice every video creation need that users can have to create/edit videos that can rank higher on search engines.


If you think that you have no time to waste to improve your overall SEO strategies, you can immensely benefit from SEMrush, which is an “all-in-one” SEO and digital marketing tool. This tool will serve as your perfect assistance in helping you with keyword research, the identification of backlink opportunities, and the efficient tracking of positions. You can also make effective use of SEMrush for performing a detailed SEO technical audit.

Final Thoughts

If you want to make it to the top SERPs, you cannot ignore the best innovative digital marketing tools that won’ only help you stand out in your niche but also help your business survive and thrive in 2021 and beyond.