Todd NesnickThe marketing strategy of different companies has shifted a lot in the past few years. Many conventional marketing strategies have been deemed ineffective for various reasons. These tired, old strategies have been replaced with a lot of new strategies.
As for moving companies, conventional billboards and direct mail are not as efficient as before. Online platforms are becoming popular with a lot of people. Therefore, the moving companies are required to evolve their marketing as well.
If you run a moving company looking to expand your business, online platforms are a great place to start. Here, we will discuss solid digital marketing plans for moving companies.
Ideas for Expanding Moving Company Marketing on Online Platforms
A huge number of people are now spending their time on various online platforms. Moreover, when people are moving from one place to another, they prefer to hire the best moving companies to ensure the wellbeing of their cherished possessions.
As a result, more and more people are now doing their research online to find the best-suited company.
For moving companies, being unwilling to shift online is a huge missed opportunity. The question is, how the moving companies can shift their marketing online and where? Here are a few ideas:
- Adopt local SEO for website
- Social media advertising
- Advertising on Google and adopt the Google My Business page
- Creating an affiliate program
- Content Marketing
Let’s elaborate on these ideas:
Adopting Local SEO for Website
Local SEO is an excellent way to reach your targeted audience. Most people shifting houses are partial to using local services. With local services, they can ensure to grab the best service and convenience. So, when your website is optimized for local SEO, it will bring more attention to your online business center.
Local SEO provides you a way to reach the audience looking for a moving company. When a person is looking for a moving company and finds you with ease, they can do their research well. If your business can satisfy their curiosity, they will come to you with their business.
Therefore, as a moving company, you should really look into adopting local SEO for your business.
Social Media Advertising
Advertising on social media can bring a lot of customers to your business. Social media are designed to be convenient and user-friendly. So, if you have a strong presence on those platforms when someone is looking for a moving service, your business will appear among them.
Also, social media is a great way to show your previous work, endorsements, and reviews. You can show off your previous works and express your company values through these platforms as well.
All social media now provides the opportunity for companies to put on paid advertisements. Also, some platforms allow you to target your desired consumers and boost your promotions as well.
Google My Business Page and Google Ads
Google My Business page allows your company to gain more exposure than your website. It is a free tool and provides you opportunities to reach more consumers.
Google My Business page allows you to share all the required information like business address, contact information, operation hours with your targeted audience. You can also share pictures of your operation with the Google My Business page.
Your business will appear when your targeted audience conducts a location-based search. “Business near me” searches have increased 34 times since 2011.
Google Business also allows your consumers to leave reviews about your services. You can thank people for good reviews and take the necessary measures to address the issues of negative reviews.
Google ads are trickier than all other strategies mentioned above. You will need to buy time and place for your advertising. The most convenient time and place will cost you more. Also, the higher you project your ad, the more reach it will get. When done right, it can give you a great result in terms of your marketing.
Creating an Affiliate Program
Converting your customers as affiliates can bring you the exact opportunity you were always looking for. The mechanism for this process is quite simple yet effective.
All you need to do is reach out to your previous consumers who were happy with your service. They may know certain people who are also looking for a good moving company. So, you ask them to promote your business online for a certain percentage of commission.
Word of mouth is the best way to expand your business. Creating an affiliate program allows you to do just that. For the best results for your business, think about adopting an affiliate program.
Content Marketing
Content marketing is one of the creative solutions for expanding your business. Here you create content like tutorials, images, and written articles for helping your targeted audience. This eventually marks you as an expert in shifting and moving houses and goods.
With helpful content on your website, Google will detect your business as an authoritative figure. Therefore, it will promote your website on search results.
By ranking higher in the search results, you will attract more traffic to your website. All these traffics are potential leads for your sales funnel. You can guide them all the way to your sales funnel for converting these leads to your customer.
Content marketing is a great way to demonstrate your expertise. This can attract more and more consumers for your moving assistance. Your customers are already aware that you will provide the best services for their precious belongings, which will create trust between you. This is the most important relationship you can create for the betterment of your business.
Final Words
With changing behaviors, the marketing strategies require changes as well. For moving companies, it’s high time they move online for the betterment and growth of their business.
Any of the abovementioned strategies can work well for a moving business. However, local SEO can provide the best results with less hassle, and it costs much less as well. With targeted keywords and good reviews in place, a moving business can boom in no time.
For ultimate benefit, companies may need to adopt more than one strategy. Find out what aligns best with your company and keep updating till you reach your goal.