Whether you are opening your new clinic or would like perhaps to try new slopes to draw more prospective clients and referrals, advertising is a must and will never go out of style. Even practices that seem a necessity still need to be out there known by people, such as optometrist marketing.
There are several medical marketing techniques that you can consider to give your brand some exposure. You can connect with your local healthcare providers or advertise in local media outlets besides developing your website. What other ways can you do to leverage your practice?
Maximize Your Use of Facebook
You need to know the top social networking sites. In this case, Facebook is no doubt the leading name where users go for medical information. With almost 700M account holders, it is impossible to meet someone who does not have an account. Even the not-so-tech-savvy ones agree to keep an account for business purposes or for other health needs.
Drive Your Business on LinkedIn
LinkedIn has written on their website that their ads can build leads or 33% purchase intent. You can find your specific market of practice by searching for the job of the account holders, good for B2B and B2C marketers. You can also link with the company’s decision-makers, which can eventually lead you to more clients.
Try Instagram Marketing
We are looking at 1.074 billion Instagram users in 2021, and what better way to join the bandwagon and maximize your online presence than the marketing benefits that this platform offers. You can take advantage of their hashtag option, reach the younger demographics, see content growth by posting stories of your brand or services, utilizing the IGTV (Instagram TV), follow and be followed by any users related to your brand.
The Worth of Twitter Ads
Twitter not only allows you to put your ads up but will only ask you to pay when you have reached your marketing goal. It also allows you to identify people who have used relevant hashtags in their tweets. You can see your audience who are involved in your updates, plus you also have the ability to filter and customize your audiences. Tweet any news or upcoming promos for your business.
Blogging Bonuses
Blogging will allow you to post short or long-form content details of your practice and educational updates about medical changes and procedures. You can stretch your keyword usage, intensify your online presence to achieve top results on Google. Talk about your services and add images and exciting content to show people how to remember your brand.
Use Email Marketing
Email marketing is an efficient way to bring your message to your existing and potential clients since most of us use email. Since people go online daily to check their email, there is a very high chance that you can reach them and as long as you do this the right way, email and email newsletters are your major factors in generating leads.
Be Generous In Offering Seasonal Discounts
Promotions are compelling factors that draw customers to know more about what you offer. Just make sure your promos about your services are time-bound. Also, you may give out freebies. Who does not love free pens from your optometrist?
Pay Attention to Testimonials
Exceptional medical services are what will make your patients return to you. Pay attention to what they say, and do something about the opportunities to improve your services. Give space for their testimonials and include them on your website, in your email marketing, as long as HIPAA is highly observed, of course.
Take Care of Your Professional Relations
What we shared are just a portion of the many marketing tactics you can use for your industries. Do not forget to talk to long-time patients and give them discounts for referring their friends to your facility. Do not have second thoughts about developing every opportunity to improve your communication with people who come to you for help. Thank them every time you treat them.
Augment your practice by using effective digital marketing strategies that will help you grow your clients and increase your ROI. Check out our website and see how we go through each step to make sure your practice is seen online by the right people.