TikTok is one of the fastest-growing social media platforms. It has over 1 billion monthly active users worldwide and continues to grow in popularity. While it may be seen as primarily a platform for entertainment, it has also become a valuable tool for businesses to reach and engage with their target audience.

If you are looking to expand your reach and engage with an entirely new audience, here are 8 reasons why you should join TikTok.

Reach a new audience

As aforementioned, TikTok has over 1 billion active users, and the number continues to grow. This means there is a large and engaged audience that your business can tap into.

Most of TikTok’s user base comprises Gen Zers and millennials, so if this is your target demographic, you need to be on the platform. It is also an excellent way to introduce your brand to a whole new generation of consumers who may not have heard about you before.

Low-cost advertising

Advertising through traditional channels such as TV commercials or print ads can be expensive, but advertising through platforms such as TikTok doesn’t have to break the bank. There are plenty of options available such as sponsored videos, branded hashtag challenges, native ads, etc., which all offer affordable ways for businesses to advertise without busting their budget.

For instance, if you want to advertise free casino chips, you could create a sponsored video showcasing the various games and prizes available on your website and target it to users who are interested in online gambling or casino games.

Get creative

Customers today are more inclined towards the creativity of a business as they create and market their products. One of the best things about TikTok is that it encourages creativity. You can make videos with unique editing effects or use music or sound bites to enhance your video content. You can even use popular trends and memes to create content that resonates with your audience.

Build relationships

The best way to use TikTok as a business is by engaging with other creators on the platform. By creating engaging and relatable content, businesses can humanize their brand and connect with their followers on a deeper level.

Through collaborations with influencers and user-generated content, businesses can also create a sense of community and foster a two-way conversation with their audience.

Additionally, TikTok’s algorithm promotes content from accounts that users engage with frequently, meaning that businesses that consistently create engaging content can build a loyal following and strengthen their relationships with their audience over time.

Increase brand awareness

Users spend an average of 52 minutes per day on TikTok, which has greater interaction rates than other social media sites. This indicates that users are more inclined to interact with and share your material.

Creating content on TikTok will help build brand awareness as well as drive more people to check out your products or services.

Additionally, using relevant hashtags can help boost your reach even further and get in front of potential customers who may not have known about your business before. With the use of relevant hashtags and engaging content, your business can quickly gain traction and visibility.

Utilize trends

There are always new trends on social media- a dance challenge, a viral hashtag, or a popular meme. Utilizing these trends can be a powerful way for businesses to reach a wider audience and increase engagement. By creating content that aligns with a trending topic or hashtag, businesses can increase the likelihood of their content being discovered and shared by interested users.

Additionally, participating in a trend can show that a business is current and in touch with popular culture, helping to establish a sense of relatability and approachability with its audience. When done correctly, trend-jacking can be an effective way for businesses to generate buzz and drive engagement on social media.

However, it is important to ensure that the trend aligns with the brand’s values and messaging and that the content is created in a tasteful and appropriate way.

Create influencer campaigns

Working with influencers is one of the most effective ways to promote your business on any social media platform, including TikTok.

Influencers have large followings who trust them and look up to them for advice regarding products or services they should purchase – so having an influencer mention or review your product/service could be extremely beneficial for increasing sales.

Improve customer service

A customer who feels heard will likely be loyal and even refer others to your business. Joining TikTok can help improve customer service by allowing users to quickly contact companies directly via private messages if they need assistance or want more information about products or services offered by businesses.


Joining TikTok shouldn’t just be viewed as a passing fad; instead, it should be seen as an opportunity for businesses of all sizes looking to reach out and engage with a new generation of consumers who may not have heard about them before.

With its low-cost advertising options and ability to quickly connect customers directly with businesses for support inquiries – there is no doubt that joining this rapidly growing platform could benefit any organization looking for ways to stay ahead in today’s digital age. So don’t wait any longer – sign up today and get ready to take advantage of all these amazing opportunities right away.