Ad captandum vulgus



in order to please the mob.
Historical Examples

I said this was a figure of rhetoric, employed by his Lordship ad captandum vulgus.
The Diplomatic Correspondence of the American Revolution, Vol. IV (of 12) Various

Some have described it as an ad captandum vulgus use of words, and others have called it rash, and unduly sceptical.
Western Worthies J. Stephen Jeans

Their sole object was ad captandum vulgus; to create alarm about what was termed useless expense.
Abridgment of the Debates of Congress, from 1789 to 1856, Vol. II (of 16) Thomas Hart Benton

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