in order to please the mob.
I said this was a figure of rhetoric, employed by his Lordship ad captandum vulgus.
The Diplomatic Correspondence of the American Revolution, Vol. IV (of 12) Various
Some have described it as an ad captandum vulgus use of words, and others have called it rash, and unduly sceptical.
Western Worthies J. Stephen Jeans
Their sole object was ad captandum vulgus; to create alarm about what was termed useless expense.
Abridgment of the Debates of Congress, from 1789 to 1856, Vol. II (of 16) Thomas Hart Benton
- Ad creep
noun the gradual addition of advertising to non-traditional places and objects Examples Ad creep has found its way onto fruit, ATMs, garbage cans, and countless other places. Usage Note advertising
- Ad damnum
a formal and specific claim by a plaintiff for damages.
- Ad eundem gradum
to, of, or in the same rank or standing: pertaining to a university recognizing the academic credentials of a student transferring from another university by granting the student comparable status.
- Ad extremum
to the extreme; at last; finally. Historical Examples Eum auctorem vocationis su atque conservatorem, ad extremum usque spiritum recognovit. History of the Reformation of the Sixteenth Century, Volume III J. H. Merle D’Aubign Cum diu occulte suspirassent; postea jam gemere, ad extremum vero loqui omnes et clamare cperunt. Dderlein’s Hand-book of Latin Synonymes Ludwig Dderlein