Astroturfing
the act or process of installing on a surface.
(usually lowercase) the deceptive tactic of simulating grassroots support for a product, cause, etc., undertaken by people or organizations with an interest in shaping public opinion:
In some countries astroturfing is banned, and this includes sponsored blog posts.
noun
a PR tactic used in politics and advertising in which actors are paid to display overt and apparently spontaneous grassroots support for a particular product, policy, or event
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