[goo d-wil] /ˈgʊdˈwɪl/

friendly disposition; benevolence; kindness.
cheerful acquiescence or consent.
Commerce. an intangible, salable asset arising from the reputation of a business and its relations with its customers, distinct from the value of its stock and other tangible assets.
a feeling of benevolence, approval, and kindly interest
(modifier) resulting from, showing, or designed to show goodwill: the government sent a goodwill mission to Moscow, a goodwill ambassador for UNICEF
willingness or acquiescence
(accounting) an intangible asset taken into account in assessing the value of an enterprise and reflecting its commercial reputation, customer connections, etc


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