verb (used with or without object), hard-sold, hard-selling.
to sell or advertise (something) in a forceful and insistent way:
to hard-sell new car models to reluctant buyers.
to convince (someone) in a forceful and insistent way:
to hard-sell customers on a new product.
characterized by or promoted through a hard sell:
a method of advertising or selling that is direct, forceful, and insistent; high-pressure salesmanship (opposed to ).
an aggressive insistent technique of selling or advertising Compare soft sell
An act or policy of selling aggressively, forcibly, loudly, etc: Joe is a master at hard sell (1950s+)
An aggressive, high-pressure sales practice or promotion, as in Used-car salesmen tend to give you a hard sell. This expression gave rise to the antonym soft sell, a low-key sales approach that relies on gentle persuasion. [ ; c. 1950 ]
A difficult sales prospect, one who resists sales pressure. For example, Those brokers who call us at dinnertime find me a hard sell—I usually just hang up on them. [ Late 1900s ]
[hahrd-set] /ˈhɑrdˈsɛt/ adjective 1. firmly or rigidly set; fixed: a hard-set smile. 2. in a difficult position: The troops were hard-set before their supplies came. 3. determined; obstinate.
[hahrd-shel] /ˈhɑrdˌʃɛl/ adjective 1. Also, hard-shelled. having a firm, hard shell, as a crab in its normal state; not having recently molted. 2. rigid or uncompromising. noun 3. . adjective 1. (zoology) having a shell or carapace that is thick, heavy, or hard 2. (US) strictly orthodox noun 3. another name for the quahog adjective […]
- Hardshell clam
noun 1. . noun 1. another name for the quahog noun See American quahog
- Hard-shell clam
noun 1. . noun 1. another name for the quahog