Market-research



[mahr-kit-ree-surch, -ri-surch] /ˈmɑr kɪtˈri sɜrtʃ, -rɪˈsɜrtʃ/

verb (used with object)
1.
to conduct market research on.
noun
1.
the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.
noun
1.
the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends
noun

See consumer research

Tagged:

Read Also:

  • Marketroid

    /mar’k*-troyd/ (Or “marketing slime”, “marketeer”, “marketing droid”, “marketdroid”) A member of a company’s marketing department, especially one who promises users that the next version of a product will have features that are not actually scheduled for inclusion, are extremely difficult to implement, and/or are in violation of the laws of physics; and/or one who describes […]

  • Market-share

    noun, Economics. 1. the specific percentage of total industry sales of a particular product achieved by a single company in a given period of time. noun 1. the percentage of a total market, in terms of either value or volume, accounted for by the sales of a specific brand



  • Market segment

    noun 1. a part of a market identifiable as having particular customers with specific buying characteristics

  • Marketspace

    noun commerce conducted via the Internet; a virtual marketplace; also called electronic marketspace Word Origin 1994



Disclaimer: Market-research definition / meaning should not be considered complete, up to date, and is not intended to be used in place of a visit, consultation, or advice of a legal, medical, or any other professional. All content on this website is for informational purposes only.