a hypothetical common man, especially one held to be typical of a mass society, to be characterized by the absence of unique values or distinct personality traits, to lack a sense of personal or social responsibility, and to be readily manipulated by the techniques developed by mass media.


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    [mas-kuh-lonj] /ˈmæs kəˌlɒndʒ/ noun, plural maskalonges (especially collectively) maskalonge. 1. .

  • Mask

    [mask, mahsk] /mæsk, mɑsk/ noun 1. a covering for all or part of the face, worn to conceal one’s identity. 2. a grotesque or humorous false face worn at a carnival, masquerade, etc.: Halloween masks. 3. Also called swim mask. a device consisting typically of a transparent glass or plastic panel fitted into a flexible […]

  • Mass-medium

    noun, plural mass media. 1. any of the means of communication, as television or newspapers, that reach very large numbers of people.

  • Mass-merchandiser

    noun 1. a retailer or retail store that seeks to sell large quantities of goods quickly through such means as discounting, customer self-service, or unadorned display and packaging, as in a warehouse.

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