[pey-per-klik] /ˈpeɪ pərˈklɪk/

a system used to set prices for online advertisements on a search engine or other website, by which the advertiser pays a small fee to the website publisher each time a user clicks on the advertisement.
noting or relating to such a system:
pay-per-click ads to reach your target customers.
Abbreviation: PPC.
a system of payment used on the internet in which an advertiser on a website pays the website owner according to the number of people who visit the advertiser’s website via the hyperlinked advert on the owner’s website


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