Perceptual mapping

(marketing) the use of a graph or map in the development of a new product, in which the proximity of consumers’ images of the new product to those of an ideal product provide an indication of the new product’s likely success


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  • Perceval

    [pur-suh-vuh l] /ˈpɜr sə vəl/ noun 1. Spencer, 1762–1812, British statesman: prime minister 1809–12. 2. Arthurian Romance. . /ˈpɜːsɪvəl/ noun 1. Spencer. 1762–1812, British statesman; prime minister (1809–12); assassinated

  • Perch

    [purch] /pɜrtʃ/ noun 1. a pole or rod, usually horizontal, serving as a roost for birds. 2. any place or object, as a sill, fence, branch, or twig, for a bird, animal, or person to alight or rest upon. 3. a high or elevated position, resting place, or the like. 4. a small, elevated seat […]

  • Perchance

    [per-chans, -chahns] /pərˈtʃæns, -ˈtʃɑns/ adverb 1. Literary. perhaps; maybe; possibly. 2. Archaic. by chance. /pəˈtʃɑːns/ adverb (archaic or poetic) 1. perhaps; possibly 2. by chance; accidentally adv. mid-14c., parchaunce, from Old French par cheance, literally “by chance.” With Latin per substituted c.1400 for French cognate par.

  • Perche

    [pairsh; French persh] /pɛərʃ; French pɛrʃ/ noun 1. a former division of N France.

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