To succeed in areas distinct from such foci of power as Washington and New York or the Northeast in general: When you’re under a deadline, it’s hard to judge what will play in Peoria
[1970s+; fr the theater sense of play, to succeed on the stage; perhaps echoing Harold Ross’s criterion that he wanted The New Yorker to appeal to ”a little old lady in Peoria”]
Be acceptable to the average consumer or constituent. For example, We’ve tested this new soup in several markets, but will it play in Peoria? This expression originated among touring theater companies trying to make sure their productions would win favor in America’s heartland, symbolized by the small city of Peoria, Illinois.
- Play inside oneself
verb phrase To play nicely within one’s capacity: Jon did a nice job. He played right inside himself (1990s+)
- Play it cool
verb phrase To behave in a calm, controlled, uncommitted way; be watchful and impassive: We asked for a price and the agent ”played it cool” (1955+) 1. Act cautiously and shrewdly, as in When they asked how much she earned, she played it cool. [ ; 1940s ] 2. Become or remain calm, as in […]
- Play kissie
[pley-land] /ˈpleɪˌlænd/ noun 1. an area used for recreation or amusement; playground or amusement park. 2. a town or city that relies heavily on its tourist trade to bolster its economy.