Adness
adness is defined as advertising that generates a negative reaction from the very people it’s trying to persuade. the broken social contract between advertisers and consumers is the root of all adness.
examples of adness include advertis-m-nts that violate the social contract by blocking content, invading personal sp-ces, employing shocking or deceptive tactics to get attention, using “adspeak” instead of conversational language and delivering inappropriate messages at an unsuitable time. the term was coined by carton donofrio partners in 2010. in an effort to take a stand against adness, the baltimore agency launched www.stoptheadness.org to inspire change within the advertising industry.
boy: ugh, this pop up ad overtook my screen.
girl: annoying. that’s adness.
boy: i hate these tampon ads that air during football games.
girl: ha. that’s adness.
Read Also:
- rome
capital of italy, the “eternal city”. “roma” in italian. perhaps the greatest television show ever. did you see rome last week? yeah dude, t-tus is the man. i totally want to bone cleopatra. we need to stop wasting our lives. most romantic city in europe, where scooters zoom through the anchient streets, where the sound […]
- Rybot
(n). a young boy who enjoys playing poker, rock band, and has nothing better to do with his pathedic life besides giving himself stupid nicknames such as the one stated above. the origins of rybot come from ryan and robot which are merged together to make a significantly inadequate nickname. 1) hey rybot, are we […]
- Serengeti Sandwich
when a person devours a meatball sub so quickly that it leaves the entrails all over their face, just like a lion ripping a gazelle apart on the serengeti. angus has been eating a serengeti sandwich by look of his face.
- badger handbag
slang term for a scotsman’s sporran. a can ai keep me phoone in yer badger handbag?
- Trioplegic
being paralyzed with three-limbs. only if christopher reeves was a trioplegic, maybe he would still be alive.