All New
all new is a phrase that is used by advertisers to express that a product is allegedly very different from its predecessor or the prior art. while this phrase may have had a lot of meaning at some point, it has really lost that meaning through overuse and misuse. for example, a 2009 version of car with minor changes compared to the 2008 version may be marketed as “the all new x car.” also of note, the phrase may be used for a long period of time after an introduction of a product or service, so the “new” part of “all new” has also lost some significance. for example, in july of this year car manufacturers will still likely be marketing a car as the “all new x car” even though it has been available since september of the previous year.
the “all new” porsche 911 with revised styling.
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