Banner ad

the flag of a country, army, troop, etc.
an ensign or the like bearing some device, motto, or slogan, as one carried in religious processions, political demonstrations, etc.
a flag formerly used as the standard of a sovereign, lord, or knight.
a sign painted on cloth and hung over a street, entrance, etc.:
banners at the intersection announced the tennis tournament.
anything regarded or displayed as a symbol of principles.
heraldry. a square flag bearing heraldic devices.
also called banner line, line, screamer, streamer. journalism. a headline extending across the width of a newspaper page, usually across the top of the front page.
an open streamer with lettering, towed behind an airplane in flight, for advertising purposes.
also called banner ad. an advertis-m-nt that appears across the top or bottom or along one side of a web page.
leading or foremost:
a banner year for crops.
noun
a banner advertising a product
an advert along the top of a page of a website
noun
a long strip of flexible material displaying a slogan, advertis-m-nt, etc, esp one suspended between two points
a placard or sign carried in a procession or demonstration
something that represents a belief or principle: a commitment to nationalization was the banner of british socialism
the flag of a nation, army, etc, used as a standard or ensign
(formerly) the standard of an emperor, knight, etc
also called banner headline. a large headline in a newspaper, etc, extending across the page, esp the front page
an advertis-m-nt, often animated, that extends across the width of a web page
a square flag, often charged with the arms of its bearer
verb
(transitive) (of a newspaper headline) to display (a story) prominently
adjective
(us) outstandingly successful: a banner year for orders
n.

c.1200, from old french baniere (modern french bannière) “flag, banner, standard,” from late latin bandum “standard,” borrowed from a west germanic cognate of gothic bandwa “a sign” (see band (n.2)). figurative use from early 14c. of newspaper headlines, from 1913.

related terms

carry the banner

(1.) the flag or banner of the larger kind, serving for three tribes marching together. these standards, of which there were four, were worked with embroidery and beautifully ornamented (num. 1:52; 2:2, 3, 10, 18, 25; cant. 2:4; 6:4, 10). (2.) the flag borne by each separate tribe, of a smaller form. probably it bore on it the name of the tribe to which it belonged, or some distinguishing device (num. 2:2,34). (3.) a lofty signal-flag, not carried about, but stationary. it was usually erected on a mountain or other lofty place. as soon as it was seen the war-trumpets were blown (ps. 60:4; isa. 5:26; 11:12; 13:2; 18:3; 30:17; jer. 4:6 21; ezek. 27:7). (4.) a “sign of fire” (jer. 6:1) was sometimes used as a signal. the banners and ensigns of the roman army had idolatrous images upon them, and hence they are called the “abomination of desolation” (q.v.). the princ-p-l roman standard, however, was an eagle. (see matt. 24:28; luke 17:37, where the jewish nation is compared to a dead body, which the eagles gather together to devour.) g-d’s setting up or giving a banner (ps. 20:5; 60:4; cant. 2:4) imports his presence and protection and aid extended to his people.