Bland Identity
when someone/a company creates a new brand ident-ty and it is boring and blah (bland) – doesn’t do anything for the brand and is pretty much worse than the brand was to begin with.
customer 1: did you notice the new logo for that computer store.
customer 2: yeah man, but it’s boring. they didn’t do anything to it. all they did was get themselves a new bland ident-ty. they’ll go under in a month.
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