brought to you by the letters
this phrase is from sesame street, a children’s show created in 1969 that teaches literacy, counting, simple logic, and social skills through a kaleidoscopic mix of puppetry, animation and short films. in a radical departure for the time, it was designed to deliberately mimic the fast pace and style of tv advertising in order to ‘sell’ learning to kids: an aesop-friendly story featuring the recurring characters on the street would be intercut with rapid-fire ‘commercials’ for that day’s ‘sponsors’ (“sesame street has been brought to you today by the letters a and s, and the number 7…”).
“today’s episode of sesame street has been brought to you by the letters a and s, and the number 7.”
in an homage to sesame street, which is sponsored every day by two letters and a number, one episode of the simpsons was sponsored by one symbol and one number that looks like a letter: “tonight’s simpsons episode was brought to you by the symbol umlaut, and the number e. not the letter e, but the number, whose exponential function is the derivative of itself.”
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