Clairol Effect


spreading of rumors, infections, truths and lies by telling at least two other people, based on the 1970’s advertising scheme.
jeremy’s friend: amy’s got such a fine -ss.
joey: but you’ve never even seen her -ss! how do you know?
jeremy’s friend: dude!!! the way you two talk about her, how could i possiby not know?!! you totally used the clairol effect on that story man!!!

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