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Accepted pairing

a technique of advertising in which two or more competing products are compared in such a manner that certain good qualities are conceded but one product is made to appear clearly more beneficial or desirable than its competitors.


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  • Acceptee

    a person who is , as for military service.

  • Accepter

    a person or thing that . Historical Examples Il peut, conformment ce qui est rgl par l’article 44, accepter la remise de la contrebande qui lui est offerte par le navire arrt. International Law. A Treatise. Volume II (of 2) Lassa Francis Oppenheim The giver and the accepter are principally answerable in an unjust donation. […]

  • Accepting

    amenable; open: She was always more accepting of coaching suggestions than her teammates. to take or receive (something offered); receive with approval or favor: to accept a present; to accept a proposal. to agree or consent to; accede to: to accept a treaty; to accept an apology. to respond or answer affirmatively to: to accept […]

  • Accepting house

    noun a financial institution that guarantees a bill of exchange, as a result of which it can be discounted on more favourable terms Historical Examples The bill will be drawn on a London accepting house, to whom the English merchant is liable for its due payment. International Finance Hartley Withers

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