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to announce or praise (a product, service, etc.) in some public medium of communication in order to induce people to buy or use it:
to advertise a new brand of toothpaste.
to give information to the public about; announce publicly in a newspaper, on radio or television, etc.:
to advertise a reward.
to call attention to, in a boastful or ostentatious manner:
Stop advertising yourself!
Obsolete. to give notice, advice, or information to; inform:
I advertised him of my intention.
Obsolete. to admonish; warn.
to ask for something by placing a notice in a newspaper, over radio or television, etc.:
to advertise for a house to rent.
to offer goods for sale or rent, solicit funds, etc., by means of advertisements:
It pays to advertise.

Poker. to bluff so as to make the bluff obvious.
Rummy. to discard a card in order to induce an opponent to discard one of the same suit or denomination.

Contemporary Examples

An advertiser who skipped the comedy night got the same report from a colleague.
Leno’s Regrets Kim Masters May 30, 2009

The advertiser typically gives 50 percent off the retail price of his product or service.
Google’s Desperate Groupon Gambit David Kirkpatrick December 1, 2010

Reestablish the principle that news has to be paid for by someone: the consumer, the advertiser, or the distributor.
How to Save Newspapers Peter Osnos December 8, 2008

Lane Bryant was treated absolutely no differently than any advertiser for the same product.
South Korean Oreo Ad & More Leaked Campaigns (Video) The Daily Beast Video April 21, 2012

Clevenger sounds little better than he did 10 years ago in a letter to the editor in the Aurora advertiser.
Frazier Glenn Miller’s Neighboring Mayor Is an Anti-Semite, Too Ben Jacobs April 15, 2014

Historical Examples

advertiser will expect to receive her own friends on the afternoons of not less than three days in each week.
Punch, or the London Charivari, Vol. 93, October 29, 1887 Various

Thus the advertiser tends to control the policy of the paper.
Commercialism and Journalism Hamilton Holt

But we doubt if the advertiser will be able to get all the elephants, however free from vice, into the old pigeon-house.
Punch, Volume 156, January 22, 1919. Various

The “Trumet Daily advertiser” had, so to speak, issued an extra.
Keziah Coffin Joseph C. Lincoln

“You’ve got to do something for an advertiser on a big order like this, Boyee,” urged his father.
The Clarion Samuel Hopkins Adams

to present or praise (goods, a service, etc) to the public, esp in order to encourage sales
to make (something, such as a vacancy, article for sale, etc) publicly known, as to possible applicants, buyers, etc: to advertise a job
(intransitive) foll by for. to make a public request (for), esp in a newspaper, etc: she advertised for a cook
(obsolete) to warn; caution

1560s, agent noun from advertise (v.).

early 15c., “to take notice of,” from Middle French advertiss-, present participle stem of a(d)vertir “to warn” (12c.), from Latin advertere “turn toward,” from ad- “toward” (see ad-) + vertere “to turn” (see versus).

Sense shifted to “to give notice to others, warn” (late 15c.) by influence of advertisement; specific meaning “to call attention to goods for sale, rewards, etc.” had emerged by late 18c. Original meaning remains in the verb advert “to give attention to.” Related: Advertised; advertising.


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