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confidently aggressive or self-assured; positive: aggressive; dogmatic:
He is too assertive as a salesman.
having a distinctive or pronounced taste or aroma.
Contemporary Examples

The assertiveness China already shows in Asia and Africa is just the beginning.
Why the West Rules—For Now Ian Morris December 24, 2010

When she tries to join a conversation between two men at dinner she is chastened for her assertiveness.
American Dreams, 1924: ‘So Big’ by Edna Ferber Nathaniel Rich March 28, 2014

I absolutely love the assertiveness of olives and capers, especially when paired with a meaty fish like swordfish.
Fresh Picks Donatella Arpaia August 10, 2009

Historical Examples

Even Uncle Peter, whom he had come warmly to admire, jarred upon him with his crudity and his Western assertiveness.
The Spenders Harry Leon Wilson

Moore’s had been imploring in its assertiveness, the desire to convince.
The Prisoner Alice Brown

Chief among these one notices the assertiveness of the dogs.
Le Petit Nord Anne Elizabeth Caldwell (MacClanahan) Grenfell and Katie Spalding

There lurked in it a suggestion of assertiveness, of aggressiveness even.
Who? Elizabeth Kent

Skinner had many original ideas, which, because of a certain lack of assertiveness, he’d never been able to exploit.
Skinner’s Dress Suit Henry Irving Dodge

Had his assertiveness, like his compliance, been part and parcel of a mind not at peace, not grounded in a definite faith?
The Precipice Elia Wilkinson Peattie

Charles Lamb, without any difficulty and without the show of assertiveness, would have maintained it better.
Stories of Authors, British and American Edwin Watts Chubb

confident and direct in claiming one’s rights or putting forward one’s views
given to making assertions or bold demands; dogmatic or aggressive

“tendency toward self-assertion,” 1881, from assertive + -ness.

1560s, “declaratory, positive, full of assertion,” from assert + -ive. Meaning “insisting on one’s rights” is short for self-assertive (1865).


Read Also:

  • Assertoric

    adjective (logic) (of a statement) stating a fact, as opposed to expressing an evaluative judgment (obsolete) judging what is rather than what may or must be Historical Examples The expression of actuality in the assertoric judgment involves no adverbial modification of the predicate. A Commentary to Kant’s ‘Critique of Pure Reason’ Norman Kemp Smith

  • Assertory

    stated positively; affirmative: an assertory proposition.

  • Asses

    plural of 1 . plural of 2 . a long-eared, slow, patient, sure-footed domesticated mammal, Equus asinus, related to the horse, used chiefly as a beast of burden. any wild species of the genus Equus, as the onager. a stupid, foolish, or stubborn person. . a copper coin and early monetary unit of ancient Rome, […]

  • Asses’ bridge


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