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Badge engineering


the practice of remaking one model of automobile as another for a different manufacturer, esp. when companies merge operations; two identical automobiles marketed under different model names

The Honda Accord is the Acura TSX, an example of badge engineering.
Word Origin

badge ‘brand name’


Read Also:

  • Badge of honor

    noun a medal or token signifying an awarded honor or distinction; also in figurative use Examples The martial artist felt that cauliflower ear was a badge of honor. Word Origin 1578

  • Badger

    any of various burrowing, carnivorous mammals of the family Mustelidae, as Taxidea taxus, of North America, and Meles meles, of Europe and Asia. the fur of this mammal. Australian. a wombat. bandicoot (def 2). (initial capital letter) a native or inhabitant of Wisconsin (the Badger State) (used as a nickname). a swablike device for cleaning […]

  • Badged

    a special or distinctive mark, token, or device worn as a sign of allegiance, membership, authority, achievement, etc.: a police badge; a merit badge. any emblem, token, or distinctive mark: He considered a slide rule as the badge of an engineering student. a card bearing identifying information, as one’s name, symbol or place of employment, […]

  • Badger game

    an extortion scheme in which a woman places a man in a compromising position and then victimizes him by demanding money when her male accomplice, pretending to be an outraged husband or relative, enters and threatens violence, scandal, etc. Historical Examples A month ago she was again in trouble with the police—caught playing the badger […]

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