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The act said to have been performed on trademarks (such as PostScript, NeXT, NeWS, VisiCalc, FrameMaker, TK!solver, EasyWriter) that have been raised above the ruck of common coinage by nonstandard capitalisation. Too many marketroid types think this sort of thing is really cute, even the 2,317th time they do it.
Compare studlycaps.


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    either of two colors, bice blue or bice green. Contemporary Examples Why Pope Francis’s Apology Isn’t Good Enough for Sex Abuse Victims Barbie Latza Nadeau April 10, 2014 Historical Examples Sir Tom Mrs. Oliphant Sir Tom Mrs. Oliphant Dante: “The Central Man of All the World” John T. Slattery Sir Tom Mrs. Oliphant Sir Tom […]

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