Blazonry

brilliant decoration or display:
The wedding had all the blazonry of a coronation.
Heraldry.

the act or technique of describing coats of arms.
a coat, or coats, of arms.

Historical Examples

Lewis Rand Mary Johnston
The White Company Arthur Conan Doyle
The Handbook to English Heraldry Charles Boutell
A Calendar of Sonnets Helen Hunt Jackson
American Military Insignia 1800-1851 J. Duncan Campbell and Edgar M. Howell.
The Fair God Lew Wallace
The Collected Works of Ambrose Bierce Ambrose Bierce
Mingo Joel Chandler Harris
Pandora Henry James
Letters of Travel (1892-1913) Rudyard Kipling

noun (pl) -ries
the art or process of describing heraldic arms in proper form
heraldic arms collectively
colourful or ostentatious display