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the attributes of a brand as perceived by potential and actual customers
Contemporary Examples

It’s Who You Know: The Power Players of New York Fashion Week Barbara Ragghianti September 2, 2014



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    noun Examples

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    noun (marketing) a product with the highest number of total sales within its category

  • Brand-loyalty

    noun Contemporary Examples Is Bill Stealing Obama’s Mojo? Mark McKinnon June 29, 2010

  • Brand-name

    a word, name, symbol, etc., especially one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc. a product, line of products, or service bearing a widely known brand name. Informal. a person […]

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