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(in advertising) a competing brand or product not referred to by name but implied to be of inferior quality.
an unknown or little-known brand name or a product bearing it.
any item that one chooses not to refer to by name, especially when used as a basis of comparison.

The infantry insignia, crossed rifles (1970s+ Army)
Marijuana (1970s+ Narcotics)


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  • Branded

    marked with a branding iron to show ownership: branded cattle. Commerce. carrying the brand or trademark of a manufacturer: branded merchandise. kind, grade, or make, as indicated by a stamp, trademark, or the like: the best brand of coffee. a mark made by burning or otherwise, to indicate kind, grade, make, ownership, etc. a mark […]

  • Brandeis

    Louis Dembitz [dem-bits] /ˈdɛm bɪts/ (Show IPA), 1856–1941, U.S. lawyer and writer: associate justice of the U.S. Supreme Court 1916–39. Contemporary Examples How Bill Kristol and JVP Are Both “Israel-Agnostic” Peter Beinart August 26, 2012 Human-Rights Activist Robert Bernstein on Alliance With Movements.org June 13, 2012 Dawn of the Age of Oligarchy: the Alliance between […]

  • Brandeis–louis-d-

    brandeis, louis d. Brandeis, Louis D. [(bran-deyes, bran-deyez)]

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