Dictionary: A   B   C   D   E   F   G   H   I   J   K   L   M   N   O   P   Q   R   S   T   U   V   W   X   Y   Z


marketing, jargon
Planned but non-existent product like vaporware, but with the added implication that marketing is actively selling and promoting it (they’ve printed brochures). Brochureware is often deployed to con customers into not committing to an existing product of the competition’s.
The term is now especially applicable to new websites, web site revisions, and ancillary services such as customer support and product return.
Owing to the explosion of database-driven, cookie-using dot-coms (of the sort that can now deduce that you are, in fact, a dog), the term is now also used to describe sites made up of static HTML pages that contain not much more than contact info and mission statements. The term suggests that the company is small, irrelevant to the web, local in scope, clueless, broke, just starting out, or some combination thereof.
Many new companies without product, funding, or even staff, post brochureware with investor info and press releases to help publicise their ventures. As of December 1999, examples include pop.com and cdradio.com.
Small-timers that really have no business on the web such as lawncare companies and divorce laywers inexplicably have brochureware made that stays unchanged for years.
[Jargon File]


Read Also:

  • Brock

    a European badger. Contemporary Examples The Real War on Fox Benjamin Sarlin October 29, 2009 Best New York Times Corrections Ever: ‘The Shining,’ Twilight Sparkle & More Josh Dzieza February 2, 2012 The Real War on Fox Benjamin Sarlin October 29, 2009 The Real War on Fox Benjamin Sarlin October 29, 2009 Poor Misunderstood Media […]

  • Brockage

    a defect or fault imposed on a coin during its minting.

  • Brocken

    a mountain in N central Germany: the highest peak in the Harz Mountains. 3745 feet (1140 meters). Historical Examples Blackwood’s Edinburgh Magazine, Volume 62, No. 382, October 1847 Various The Prose Writings of Heinrich Heine Heinrich Heine Meteorology J. G. M’Pherson Bye-Ways Robert Smythe Hichens Brave Men and Women O.E. Fuller McClure’s Magazine, Vol. 31, […]

  • Brocken-bow


Disclaimer: Brochureware definition / meaning should not be considered complete, up to date, and is not intended to be used in place of a visit, consultation, or advice of a legal, medical, or any other professional. All content on this website is for informational purposes only.