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[flak] /flæk/ Slang.

verb (used without object)
to serve as a press agent or publicist:
to flack for a new rock group.
verb (used with object)
to promote; publicize:
to flack a new record.
(mainly US & Canadian) a press or publicity agent
a variant spelling of flak

“publicity or press agent,” 1945, also as a verb by that year, said to have been coined in show biz magazine “Variety” (but this is not the first attested use), supposedly from name of Gene Flack, a movie agent, but influenced by flak. There was a Gene Flack who was an advertising executive in the U.S. during the 1940s, but he seems to have sold principally biscuits, not movies.


: The flack description is also worth quoting



: his publishers, who flack it into a best seller/ He’s not flakking for ulterior motives

[origin unknown; said to be fr the name of Gene Flack, a moving-picture publicity agent, and first used in the show-business paper Variety; probably influenced by flak]

v,v phr


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