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[hahrd-sel] /ˈhɑrdˈsɛl/

verb (used with or without object), hard-sold, hard-selling.
to sell or advertise (something) in a forceful and insistent way:
to hard-sell new car models to reluctant buyers.
to convince (someone) in a forceful and insistent way:
to hard-sell customers on a new product.
characterized by or promoted through a hard sell:
hard-sell tactics.
a method of advertising or selling that is direct, forceful, and insistent; high-pressure salesmanship (opposed to ).
an aggressive insistent technique of selling or advertising Compare soft sell

noun phrase

An act or policy of selling aggressively, forcibly, loudly, etc: Joe is a master at hard sell (1950s+)
An aggressive, high-pressure sales practice or promotion, as in Used-car salesmen tend to give you a hard sell. This expression gave rise to the antonym soft sell, a low-key sales approach that relies on gentle persuasion. [ ; c. 1950 ]
A difficult sales prospect, one who resists sales pressure. For example, Those brokers who call us at dinnertime find me a hard sell—I usually just hang up on them. [ Late 1900s ]


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