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a simple and often striking idea or premise, as of a story or film, that lends itself to easy promotion and marketing.


Read Also:

  • High-context

    adjective 1. preferring to communicate in person, rather than by electronic methods such as email Compare low-context

  • High cotton

    Related Terms shit in high cotton

  • High-count

    adjective 1. (of a woven fabric) having a relatively high number of warp and filling threads per square inch.

  • High-country

    noun 1. a mountainous area below the timberline; a forested mountain area. noun 1. the high country, sheep pastures in the foothills of the Southern Alps, New Zealand

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