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[hoop-lah] /ˈhup lɑ/

noun, Informal.
bustling excitement or activity; commotion; hullabaloo; to-do.
sensational publicity; ballyhoo.
speech or writing intended to mislead or to obscure an issue.
(Brit) a fairground game in which a player tries to throw a hoop over an object and so win it
(US & Canadian, slang) noise; bustle
(US, slang) nonsense; ballyhoo

1877, hoop la, American English, earlier houp-la, exclamation accompanying quick movement (1870), of unknown origin, perhaps borrowed from French houp-là “upsy-daisy,” also a cry to dogs, horses, etc.


[1877+; perhaps fr hoop-la!, the stagecoach driver’s exhortation to his horses]


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