Hot-button issue


noun phrase

something that emotionally motivates people to buy one product over another; also, any goods or services that take advantage of this motivation
Examples

Losing weight is the hot-button issue of the day.

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  • Hot-shit

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    [hot-shawrt] /ˈhɒtˈʃɔrt/ adjective 1. (of steel or wrought iron) brittle when heated, usually due to high sulfur content.

  • Hotshot

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