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[loo r] /lʊər/

anything that attracts, entices, or allures.
the power of attracting or enticing.
a decoy; live or especially artificial bait used in fishing or trapping.
Falconry. a feathered decoy for attracting a hawk, swung at the end of a long line and sometimes baited with raw meat.
a flap or tassel dangling from the dorsal fin of pediculate fishes, as the angler, that attracts prey to the mouth region.
verb (used with object), lured, luring.
to attract, entice, or tempt; allure.
to draw or recall (especially a falcon), as by a lure or decoy.
in lure, Heraldry. noting a pair of wings joined with the tips downward.
verb (transitive)
sometimes foll by away or into. to tempt or attract by the promise of some type of reward
(falconry) to entice (a hawk or falcon) from the air to the falconer by a lure
a person or thing that lures
(angling) any of various types of brightly-coloured artificial spinning baits, usually consisting of a plastic or metal body mounted with hooks and trimmed with feathers, etc See jig, plug, spoon
(falconry) a feathered decoy to which small pieces of meat can be attached and which is equipped with a long thong

early 14c., “something which allures or entices, an attraction” (a figurative use), also “bait for recalling hawks,” from Anglo-French lure, Old French loirre “device used to recall hawks, lure,” from Frankish *loþr or some other Germanic source, from Proto-Germanic *lothran “to call” (cf. Middle High German luoder, Middle Low German loder “lure, bait,” German Luder “lure, deceit, bait;” also Old English laþian “to call, invite,” German laden).

Originally a bunch of feathers on a long cord, from which the hawk is fed during its training. Used of means of alluring other animals (especially fish) from c.1700. Technically, bait is something the animal can eat; lure is a more general term. Also in 15c. a collective word for a group of young women.

late 14c., of hawks, also of persons, from lure (n.). Related: Lured; luring.


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