Market-research


[mahr-kit-ree-surch, -ri-surch] /ˈmɑr kɪtˈri sɜrtʃ, -rɪˈsɜrtʃ/

verb (used with object)
1.
to conduct market research on.
noun
1.
the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.
noun
1.
the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends
noun

See consumer research

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  • Market-share

    noun, Economics. 1. the specific percentage of total industry sales of a particular product achieved by a single company in a given period of time. noun 1. the percentage of a total market, in terms of either value or volume, accounted for by the sales of a specific brand

  • Market segment

    noun 1. a part of a market identifiable as having particular customers with specific buying characteristics

  • Marketspace

    noun commerce conducted via the Internet; a virtual marketplace; also called electronic marketspace Word Origin 1994

  • Market-test

    verb 1. (transitive) to put (a section of a public-sector enterprise) out to tender, often as a prelude to full-scale privatization


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