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[mahr-kit-ree-surch, -ri-surch] /ˈmɑr kɪtˈri sɜrtʃ, -rɪˈsɜrtʃ/

verb (used with object)
to conduct market research on.
the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.
the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

See consumer research


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