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noun, Informal.
the essential element, consideration, or ultimate purpose; key:
Profit is the name of the game in business.


Read Also:

  • Nameplate

    [neym-pleyt] /ˈneɪmˌpleɪt/ noun 1. a flat, usually rectangular piece of metal, wood, or plastic on which the of a person, company, etc., is printed or engraved: She has a large office with her nameplate on the door. 2. (def 2). /ˈneɪmˌpleɪt/ noun 1. a small panel on or next to the door of a room […]

  • Namer

    [neym] /neɪm/ noun 1. a word or a combination of words by which a person, place, or thing, a body or class, or any object of thought is designated, called, or known. 2. mere designation, as distinguished from fact: He was a king in name only. 3. an appellation, title, or epithet, applied descriptively, in […]

  • Name recognition

    noun the extent to which a person’s or entity’s name is familiar with the general public, esp. a celebrity, politician, author, company, etc. Examples Name recognition depends mainly on marketing.

  • Name resolution

    networking The process of mapping a name into its corresponding address. The Domain Name System is the system which does name resolution on the Internet. (1997-12-15)

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