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the study of the brain in making economic decisions, esp. to build a biological model of decision-making in economic environments

Neuroeconomics looks at how we use neurons and biochemistry.
Word Origin



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    [noo r-oh-en-duh-krin, -krahyn, -kreen, nyoo r-] /ˌnʊər oʊˈɛn də krɪn, -ˌkraɪn, -ˌkrin, ˌnyʊər-/ adjective 1. of or relating to the interactions between the nervous and systems, especially in relation to hormones. /ˌnjʊərəʊˈɛndəʊˌkraɪn/ adjective 1. of, relating to, or denoting the dual control of certain body functions by both nervous and hormonal stimulation: neuroendocrine system neuroendocrine […]

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