Neuromarketing
/ˈnjʊərəʊˌmɑːkɪtɪŋ/
noun
1.
the process of researching the brain patterns of consumers to reveal their responses to particular advertisements and products before developing new advertising campaigns and branding techniques
noun
the study of neurological responses to marketing messages; also written neuro-marketing
Examples
Neuromarketing often involves fMRI scans.
Word Origin
2002
Usage Note
neuromarketer, n
Read Also:
- Neuro-marketing
noun See neuromarketing
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