the process of researching the brain patterns of consumers to reveal their responses to particular advertisements and products before developing new advertising campaigns and branding techniques
the study of neurological responses to marketing messages; also written neuro-marketing
Neuromarketing often involves fMRI scans.
noun See neuromarketing
[noo r-uh-mast, nyoo r-] /ˈnʊər əˌmæst, ˈnyʊər-/ noun 1. a group of innervated sensory cells occurring along the lateral line of fishes and aquatic amphibians.
- Neuroma telangiectodes
neuroma telangiectodes neuroma tel·an·gi·ec·to·des (těl-ān’jē-ĭk-tō’dēz) n. A neurofibroma having numerous blood vessels.
neuromatosis neu·ro·ma·to·sis (nur’ō-mə-tō’sĭs, nyur’-) n. See neurofibromatosis.