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Niche market

a demand for a very specialized product or commodity

a specialized and profitable part of a commercial market; a narrowly targeted market


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  • Niche player

    noun a company holding a specialized and profitable part of a commercial market

  • Niche product

    noun a product that is made and marketed for use in a small and specialized but profitable market

  • Nichhd

    National Institute of Child Health and Human Development

  • Niching

    [nich] /nɪtʃ/ noun 1. an ornamental recess in a wall or the like, usually semicircular in plan and arched, as for a statue or other decorative object. 2. a place or position suitable or appropriate for a person or thing: to find one’s niche in the business world. 3. a distinct segment of a market. […]

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