Price leadership
noun
1.
(marketing) the setting of the price of a product or service by a dominant firm at a level that competitors can match, in order to avoid a price war
Read Also:
- Prevaricative
verb (used without object), prevaricated, prevaricating. 1. to speak falsely or misleadingly; deliberately misstate or create an incorrect impression; lie. verb 1. (intransitive) to speak or act falsely or evasively with intent to deceive
- Prevarication
[pri-var-i-key-shuh n] /prɪˌvær ɪˈkeɪ ʃən/ noun 1. the act of prevaricating, or lying: Seeing the expression on his mother’s face, Nathan realized this was no time for prevarication. 2. a false or deliberate misstatement; lie: Her many prevarications had apparently paid off; she was free to go.
- Price out of the market
Charge so much for a product or service that no one will buy it, as in Asking $10 each for those old records is pricing yourself out of the market. [ First half of 1900s ]
- Price-point
noun 1. the price for which something is sold on the retail market, especially in relation to a range of competitive prices: We can’t go below the $100 price point for this printer.
- Pricer
noun 1. (especially in retail stores) an employee who establishes prices at which articles will be sold, or one who affixes price tags to merchandise. 2. a person who inquires prices, as from a competitor.