noun, Informal.
a newspaper article, book, public-relations film, etc., whose purpose is to praise or flatter.
a flattering newspaper or magazine article about a person or an organization

an article or report in the media that is based on exaggerated praise to promote a person, entity, or event
puff piece
An approving or flattering article, as in That was really a puff piece about the conductor, written by her cousin. The use of puff for “exaggerated praise” dates from about 1600; piece was added in the mid-1900s.

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