Pure and simple


No more and no less, plainly so, as in This so-called educational video is really a game, pure and simple. This expression is very nearly redundant, since pure and simple here mean “plain” and “unadorned.” Oscar Wilde played on it in The Importance of Being Earnest (1895): “The truth is rarely pure and never simple.” [ Second half of 1800s ]

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  • Pure as the driven snow

    Morally unsullied, chaste, as in She’s just sixteen and pure as the driven snow. This simile dates from the late 1500s, although driven, which means “carried by the wind into drifts,” was occasionally omitted. It is heard less often today.

  • Pureblood

    [pyoo r-bluhd] /ˈpyʊərˌblʌd/ noun 1. an individual, especially an animal, whose ancestry consists of a single strain or type unmixed with any other. adjective, Also, pureblooded, pure-blooded 2. of or relating to a pureblood. 3. (def 1). adj. 1851, from pure blood (n.), attested from 1751 in reference to breeding, from pure (adj.) + blood […]

  • Purebred

    [adjective pyoo r-bred; noun pyoo r-bred] /adjective ˈpyʊərˈbrɛd; noun ˈpyʊərˌbrɛd/ adjective 1. of or relating to an animal, all of whose ancestors derive over many generations from a recognized breed. noun 2. a purebred animal, especially one of registered pedigree. adjective (ˈpjʊəˈbrɛd) 1. denoting a pure strain obtained through many generations of controlled breeding for […]

  • Pure-bred

    [adjective pyoo r-bred; noun pyoo r-bred] /adjective ˈpyʊərˈbrɛd; noun ˈpyʊərˌbrɛd/ adjective 1. of or relating to an animal, all of whose ancestors derive over many generations from a recognized breed. noun 2. a purebred animal, especially one of registered pedigree. adjective (ˈpjʊəˈbrɛd) 1. denoting a pure strain obtained through many generations of controlled breeding for […]

  • Pure-culture

    noun 1. the growth of only one microorganism in a culture. noun 1. (bacteriol) a culture containing a single species of microorganism pure culture n. A culture consisting of the descendants of a single cell.


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