Rebrand

[brand] /brænd/

noun
1.
kind, grade, or make, as indicated by a stamp, trademark, or the like:
the best brand of coffee.
2.
a mark made by burning or otherwise, to indicate kind, grade, make, ownership, etc.
3.
a mark formerly put upon criminals with a hot iron.
4.
any mark of disgrace; stigma.
5.
.
6.
a kind or variety of something distinguished by some distinctive characteristic:
The movie was filled with slapstick—a brand of humor he did not find funny.
7.
a burning or partly burned piece of wood.
8.
Archaic. a sword.
verb (used with object)
9.
to label or mark with or as if with a brand.
10.
to mark with disgrace or infamy; stigmatize.
11.
to impress indelibly:
The plane crash was branded on her mind.
12.
to give a to:
branded merchandise.
13.
to promote as a .
/riːˈbrænd/
verb
1.
(transitive) to change or update the image of (an organization or product)
/brænd/
noun
1.
a particular product or a characteristic that serves to identify a particular product
2.
a trade name or trademark
3.
a particular kind or variety: he had his own brand of humour
4.
an identifying mark made, usually by burning, on the skin of animals or (formerly) slaves or criminals, esp as a proof of ownership
5.
an iron heated and used for branding animals, etc
6.
a mark of disgrace or infamy; stigma: he bore the brand of a coward
7.
a burning or burnt piece of wood, as in a fire
8.
(archaic or poetic)

9.
a fungal disease of garden plants characterized by brown spots on the leaves, caused by the rust fungus Puccinia arenariae
verb (transitive)
10.
to label, burn, or mark with or as with a brand
11.
to place indelibly in the memory: the scene of slaughter was branded in their minds
12.
to denounce; stigmatize: they branded him a traitor
13.
to give a product a distinctive identity by means of characteristic design, packaging, etc
/brænd/
noun
1.
Russell, born 1975, English comedian and television presenter
verb

to take an improved product, rename it and market it as new
n.

Old English brand, brond “fire, flame; firebrand, piece of burning wood, torch,” and (poetic) “sword,” from Proto-Germanic *brandaz (cf. Old Norse brandr, Old High German brant, Old Frisian brond “firebrand, blade of a sword,” German brand “fire”), from root *bran-/*bren- (see burn (v.)). Meaning “identifying mark made by a hot iron” (1550s) broadened by 1827 to “a particular make of goods.” Brand name is from 1922.
v.

c.1400, “to brand, cauterize; stigmatize,” originally of criminal marks or cauterized wounds, from brand (n.). As a means of marking property, 1580s; figuratively from c.1600, often in a bad sense, with the criminal marking in mind. Related: Branded; branding.