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verb (used with object)
to put in a new or different position; shift:
to reposition the artwork on the advertising layout.
to change the image, marketing strategy, etc., of (a product) so as to appeal to a wider or different audience or market:
to reposition a diet drink to appeal to teenagers.
Medicine/Medical, Surgery. to place (an organ or bone) in its original position.
the act or process of depositing or storing
(surgery) the return of a broken or displaced organ, or part to its normal site
(archaic) the reinstatement of a person in a post or office
verb (transitive)
to place in a new position
to target (a product or brand) at a new market by changing its image

repositioning re·po·si·tion·ing (rē’pə-zĭsh’ə-nĭng)
See reduction.


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  • Repository

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  • Repossess

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