Run into the ground


run into the ground
run into the ground
1.
Pursue a topic until it has been thoroughly discussed or exhausted, as in They’ve run the abortion issue into the ground.
2.
Ruin or destroy, as in During her brief time as chief executive Marjorie just about ran the company into the ground. Both usages allude to pushing something so far that it is, in effect, buried. [ Early 1800s ]

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