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a person who poses as a customer in order to decoy others into participating, as at a gambling house, auction, confidence game, etc.
a person who publicizes or praises something or someone for reasons of self-interest, personal profit, or friendship or loyalty.
verb (used without object)
to work as a shill:
He shills for a large casino.
verb (used with object)
to advertise or promote (a product) as or in the manner of a huckster; hustle:
He was hired to shill a new TV show.
(slang) a confidence trickster’s assistant, esp a person who poses as an ordinary customer, gambler, etc, in order to entice others to participate


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